SEAT MUTEK

Mapping Interactive Installation

2017 Mutek MX, La Fábrica, CDMX. 

Within the framework of the Mutek MX Nocturnes 2017, the Seat Ibiza model was presented to the public through innovative technological resources to highlight the values of the campaign focused on movement and thus show characteristics of the car in a fun and attractive way for the festival public.

The installation developed entirely by INTUS INTERACTIVE DESIGN, shows the vehicle in a stand that stands out for the holographic fabrics that surround it and in which visuals are projected with which the public participates through movements captured by kinect sensors that surround the car, while it is projected by means of videomapping, in this way highlighting its silhouette and characteristic shapes that perfectly combine with the visuals that surround it.

The result was a high impact solution focused on the user experience to get to know the vehicle using the highest standards of creativity and quality. That is why the production work was a journey of enriching experiences to generate an impeccable result.

Designed and produced by INTUS Interactive Design.