NIKE PHANTOM

Interactive Proyection Multimedia

23 y 24 de November, 2019 La Fábrica, MUTEK,  CDMX.

We generated an immersive experience for the Nike event in which the launch of the Phantom VSN sports shoes was framed, through projections that interact with what happened during the football games organized during the event.

On the occasion of the launch of the new Phantom VSN soccer shoes, Nike organized a tournament in which interactive animations were projected on the playing field and modified according to the development of the matches.

Content development, hardware installation, and interactive system programming for the Nike Phantom were scheduled for this installation. We developed a custom master control system to sync LED displays, projections, lasers, video mapping, laser scanners, and LED strips that are automatically manipulated live in real time.

Designed and produced by INTUS Interactive Design.