Interactive Installation

April 2019, México, CDMX. SOUL Reforma Boutique

We developed a series of facilities for the event “The Mexico City Department” in the framework of the annual celebration for Nike's Air Max Day, which was the launch of its new Air Max 720 footwear. In this event held at the The Centro de Artes Vivas, emphasized experimentation, imagination and the concept of air as central themes of the experiences.

Our participation in the event consists of developing interactive experiences with different technological applications that exalted the characteristics of the new Air Max 720 footwear during the tour carried out by the audience in different rooms of the arts center.

For these installations, we developed interactive systems using sensors with visuals on a large-format LED screen, a VR installation with which the main characteristics of the Air Max 720 model will be known, all inhabiting a space set in an experimentation laboratory. In the same way, a wall of interactive fans was made that reacted to the movement of the public with ultrasonic sensors. Finally a dual-function cube by presenting welcome visuals in the exterior view through a led screen and the rear view a photo opportunity to end the tour at the event.

Designed and produced by INTUS Interactive Design.