FLOWER BY KENZO

Immersive / Interactive Installation

September 2022, Casa Basalta, CDMX.

Event produced for the launch of the new fragrance of the legendary Flower by Kenzo with immersive and interactive installations inspired by the eternal beauty of the poppy.

Visitors were greeted by an interactive tunnel displaying detailed product information, which was revealed behind a cluster of poppies that made their way as they walked down the aisle.

Followed by an immersive room achieved with a large screen that covered the walls of the room to immerse the public in a field of poppies.

In addition to these facilities, attendees will be able to enjoy a table with interactive video mapping.

Commissioned and produced by INTUS Interactive Design.