TELCEL SHAREABLE EXPERIENCE

VIDCON

Interactive and Immersive Multimedia Installation

August 11 -13, 2023

Citibanamex center, CDMX .

VidCon held its second annual VidCon Mexico show in 2023, welcoming 12,000 attendees and more than 35 brand exhibitors, being the place where the world's leading digital creators, platform innovators and their fans coexisted in one place.

To create the magic of digital culture and its creators in real life, INTUS participated with the development and creation of the "Telcel Shareable Experience", an immersive and interactive experience designed especially for social media creators and enthusiasts. The experience consisted of a LED screen box as a façade and anamorphic visuals that invited the public from any distance and point of the convention center to live this experience more closely.

Inside the box we developed 3 spaces full of vibrant colors that overflowed with creativity and invited the public to capture unique moments and share them with the world. The access through one of the sides of the facade was framed by a programmable lighting tunnel with the characteristic colors of the Telcel brand, which communicated with an Infinity Room formed by mirrored walls and LED screens that created an atmosphere that modified the perception of the space. In another section we placed a Virtual Reality station with an interactive video game where attendees experienced in a different way the concept and speed of 5G technology.

The main section of the space had an XR studio with a curved LED screen, professional filming equipment and the development of 3D visuals that accompanied the public for the generation of videos and content that they could use in their different digital platforms and share their experience, thus creating a transmedia communication channel after the festival.

Creative Direction
Design
Development

Curated and produced by INTUS Interactive Design.