REEBOK
BTL Interactive Installation
2016
CDMX.
Interactive application developed to create impressive and memorable brand activations in different Shopping Centers in Mexico City for the famous brand of sports shoes: Reebok.
On the occasion of the launch of the new collection of Pump products, users and potential customers can interact, play and participate for some Tennis Pumps. The application is developed for Multitouch, motion sensors and LEDs. The user accesses with their data, a photo is taken and it is when the game begins and they have to press the giant buttons as fast as they can, whoever exceeds 45,000 points takes the prize.
Creative Direction
Design
Development
Curated and produced by INTUS Interactive Design.
