PORSCHE ZONA MACO
BTL, Interactive light installation
2017 - 2018
CDMX.
Within the framework of the Zona Maco 2017 and 2018 art fair, INTUS INTERACTIVE DESIGN developed facilities for the presentation of vehicles of the Porsche brand, which sought to highlight the models presented and participation by the attending public.
For the 2017 edition, an installation with projection and programmable lights was developed that wrapped the vehicle and highlighted it so that the experience was of great visual impact for the attendees.
For the art edition Zona Maco 2018, an interactive light installation for Porsche was presented, in which the attending public interacted through an interface that allowed modifying animations in led tubes, generating an attractive and dynamic experience that brought the public closer with the vehicle.
The result was a high impact solution focused on the user experience to get to know the vehicle using the highest standards of creativity and quality. That is why the production work was a journey of enriching experiences to generate an impeccable result.
Creative Direction
Design
Development
Curated and produced by INTUS Interactive Design.
