PELÓN PELO RICO
Video Wall Multitouch / Activation
2018
CDMX.
As part of the BTL campaign for the Hot Intenso campaign for the Pelón Pelo Rico brand, INTUS developed a proposal for an interactive video wall and interactive application, resulting in brand activation with an impact on target audiences in shopping centers through playful challenges. in order to bring the product closer to the public and make it known to the public.
All Mexicans love challenges, it is something that we bring from childhood. We encourage you to demonstrate that we were not afraid of anything, to be the fastest, the most powerful, the strongest, the most adventurous: the most intense. That is why Pelón Hot Intenso created “Challenge your intensity”, which together with the installation manage to transmit the message in a fun way and with innovative technologies through sensors and interactive screens.
Creative Direction
Design
Development
Curated and produced by INTUS Interactive Design.
