ARTECHOUSE

Presentation Pantone Color of the year 2020

Curated and produced by ARTECHOUSE in collaboration with INTUS Interactive Design

December 4th 2019

Artechouse, New York City

INTUS had a great pleasure to collaborate with the creative team of ARTECHOUSE creating and developing all the visual content in the fully immersive experience for PANTONE to reveal the color of the year 2020 - PANTONE 19-4052 Classic Blue at the legendary and amazing ARTECHOUSE in New York City.

The PANTONE Color of the Year 2020 is PANTONE 19-4052 Classic Blue, a timeless and enduring blue hue elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of Classic Blue offers the promise of protection; highlighting our desire for a dependable and stable foundation from which to build as we cross the threshold into a new era. Imprinted in our psyches as a restful color, Classic Blue brings a sense of peace and tranquility to the human spirit, instilling calm and confidence and offering refuge. Stimulating us to look beyond the obvious, PANTONE 19-4052 Classic Blue encourages us to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.

The enigmatic visual experience was created by Pantone in collaboration with ARTECHOUSE. Swirling digital patterns in Classic Blue transformed the space, and made it look like a fascinating canvas that caught everybody’s attention. INTUS produced an hour and a half of visual content for the evening. INTUS, who used trow technologies to simulate spiritual and meditative moments in Classic Blue.

Bringing music to understand the enduring color, AudioUX, a next gen audio brand agency, created ‘Vivid Nostalgia’. The sound, as the name suggests, takes one to a place of nostalgia, comfort and familiarity.