NIKE LAUNCH CA 2023

CLUB AMÉRICA

Interactive and Immersive Multimedia Installation

June 28, 2023

Ameshop, Azteca Stadium, CDMX .

Inspired by the past, present and future of Club América, at INTUS, together with Nike, we brought to life the launch of the team's new jersey for the year 2023, seeking to reflect how the glory of history coexists with the triumphs of the present and to propose a vision for the future, through a tribute to the past and communicate the historical value to new fans in this experience.

With the implementation of a digital and interactive environment of LED screens that welcomed the public throughout the store, a photographic set with XR technology to generate a memorable souvenir with the fans and figures of the team, as well as animated content with the new image of the season, we surrounded the public with a sporting essence and full of glory.

Attendees were able to take home a high quality snapshot with the spirit and message of the campaign, to give a nostalgic touch to the experience and strengthen the bond with Club America as a true family of history and tradition.