NIKE BATTLE FORCE
Interactive Multimedia Projection
December, 2018
Quarry Studios, CDMX
We developed a series of lighting installations, entrance lighting design, sculpture, stands, stairs and stage with programmable Led Tube, for Nike's annual Battle Force event held at Quarry Studios in December 2018.
Nike Battle Force is an event in which sport joins art, rap and breakdance to boost basketball culture, all this reinforced with light and interactive experiences around the theme and Air Force One footwear.
Additionally, a large-scale interactive Video Mapping of Nike's iconic Air Force One was developed. By means of a large format touch screen, the user can select a part of the footwear (sole, shoelaces, tongue, etc.) and personalize his taste with different arts. In real time the selected desire can be visualized in the mapped video gigantology.
Creative Direction
Design
Development
Curated and produced by INTUS Interactive Design.
